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Leadership & Direction

Jeff Carver and Kevin Dees

We take the worry out of web.

You want to love the web and love working on web initiatives. You understand the importance of the web for business so we provide you a plan and a solid platform so you can focus on growing your business.

The digital marketplace moves too fast for you to figure it out as you go and try random, unplanned tactics. A solid plan and roadmap take the worry out of the web.

At Robojuice, Kevin and Jeff lead the digital planning process and provide direction for companies that want to win online.

Premium Consultant

William McBee


William is one of the smartest, nicest, most fun, and entertaining people you will meet. His technology expertise background includes the US Department of Defense, working with Sega in Japan, consulting with Bosch here in the USA and in Germany, BMW, Michelin, BILO, True Value, LabCorp, and Siemens. And, a bunch more along the way.

William is an encyclopedia on pretty much any topic you can throw at him. You can ask him anything and he knows way more than you would expect about the topic. His mind is a steel trap of knowledge. His expertise on online security, servers, design, and most importantly user experience and user interface, are invaluable to the Robojuice team as we map out plans and results for our clients.


Tim Lowry


Ecommerce SEO: One of Tim's specialties. Whether you’re using Shopify, BigCommerce, Volusion, or have a full custom CMS Tim can help. There are many items that can plague an eCommerce site and prevent you from ranking as well as you could. 

Amazon Optimization: Half of all US product searches now start on Amazon. If you’re a Private Label Seller on Amazon, Tim can work with you to build and implement an Amazon SEO strategy to help boost your business.

SEO Strategy: A well-executed SEO strategy will help boost your organic traffic and create a better search experience for those who have yet to discover you.

Content creation: One of the most effective SEO techniques. Tim knows your content needs to keep readers engaged and ultimately convert. Tim reviews your current content and works with you to develop a winning content strategy. Content marketing does more than just add words to your site

Email/Lifecycle Marketing

Robbie Fitzwater

MKTG Rhythm

I help e-commerce businesses build an email ecosystem that converts more new customers and keeps them coming back again.

Creating lifecycle automations that drive behaviors at every stage of the customer journey, all while collecting and connecting relevant data to make those interactions as personal and relevant as possible at scale.

Building an audience by creating a drumbeat of consistent value-added communications to ensure your brand is the trusted leader when a customer needs to make a purchase. 

In combination, these two pieces in conjunction typically grows email revenue from 5-10% of revenue to between 30-40% of e-commerce revenue within 6 to 12 months.

In addition to running MKTG Rhythm, I also teach marketing in the Clemson MBA program.

Marketing and Content

Jay Tickle

ConvertCraft Digital Marketing

ConvertCraft Digital Marketing is a marketing agency based in Greenville, SC, and serving businesses everywhere. We help our clients overcome slow or stagnant growth by using proven marketing frameworks and digital strategies to:

  • Clarify your message and connect with customers,
  • Create a strategic marketing plan,
  • Develop a conversion-optimized website, and
  • Design and turn on a client-getting faucet.

We enjoy working with companies that have something valuable to offer the marketplace. If people need to hear what you have to offer, we’ll give you the mic.

Messaging & Content

Laura MacPherson


Specialist: Trends come and go, but the underlying principles of human psychology and persuasion are what drive conversions. Ideally knows how to sell, and they know how to translate that knowledge into websites, landing pages, and email marketing.

Results: Nice words aren’t enough to bring more leads to your inbox. Ideally's psychology-based approach delivers leads and prospects who come with an understanding that your company is uniquely qualified to help them.

Smart: Results are essential, but you probably also want to work with someone who makes projects simple and enjoyable. Ideally happens to fit that bill as well!


Will Stewart

9/8 Central

Will is a Gold ADDY Award-winning Director of Photography who helps Fortune 500 and 100 companies win customers with video. At 9/8 Central he’s responsible for leading the creative direction of videos as well as overseeing the projects from beginning to end. 

Clients include John Deere, Volkswagen, BMW, BMW MINI, Audi, Ryobi, Home Depot, Northwestern Mutual, GE, Samsung, BMW, Michelin, TD Bank, Southern Tide, Fatz Cafe, Milliken, Ronald McDonald House, United Community Bank, and many others.

Known for his cinematic style and ability to paint with light, Will has also won multiple film festivals including 2015, 2016, and 2017 Reedy Reels Film Festival and 2015 Los Angeles CineFest, among many others.