Category: eCommerce

by Kevin Dees on June 27, 2017.

Your homepage is not the most important page on your site. Your customer’s landing page is the most important page on your site. The first page someone enters your website through is called a landing page. When a visitor enters your site through your homepage, the homepage becomes their landing page. When a visitor enters… Read more »

by Kevin Dees on June 20, 2017.

WordPress is an easy choice if you know how to stop the chaos of plugins by using the right tools. WordPress plugins help anyone add features to their website with a single click. If you need a contact form there is a plugin for that. If you need to keep hackers out there is a… Read more »

by Kevin Dees on June 9, 2017.

As a Manufacturer, when it comes to dealer and retailer relationships you are not selling them your products you are selling them time. Because you are a manufacturer you have unique problems. This is very true if you do not sell direct. You need to create products consumers demand.  And, you need to provide time-saving assistance to dealers and retailers so… Read more »

by Kevin Dees on June 6, 2017.

To win online you need to stay on top of the web and your website. This is why you need EV SSL for your website. When your site uses EV SSL you get a boost in all four of these areas: Your site’s findability on Google. Your site’s security. Your site’s loading speed. Your site’s branding. What is EV… Read more »

by Kevin Dees on May 24, 2017.

If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible. Think about… Read more »

by Kevin Dees on May 22, 2017.

Everyone makes mistakes. Just today I was listening to Dave Ramsay, who was speaking at the 2017 EntreLeadership Summit, and he said something profound about success and failure. He said, “Success is not a gleaming shining mountain. It is a pile of failure… I’m a colossal failure. Only, I’m standing on all my failures instead… Read more »

by Kevin Dees on May 20, 2017.

No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have downtime eventually. Plus hackers are very real and are always snooping around. Minimizing failure is a big topic and there is a lot to… Read more »

by Kevin Dees on May 19, 2017.

Because hackers are always trying to steal credit card information American Express, Discover Financial Services, JCB International, MasterCard, and Visa Inc. design Payment Card Industry Compliance or just PCI Compliance. So, why do you need to be PCI Compliant? First, when the credit card ecosystem is compromised everyone is affected.  Second, if you are not PCI Compliant you… Read more »

by Kevin Dees on June 13, 2014.

You have heard it too often. The elevator-pitch. The pitch just doesn’t engage you and its why you should keep it to 30 seconds. So, why make the pitch your websites primary headline? This Apple headline takes a different approach, “You’re more powerful than you think. iPhone 5s”. Great headlines like this inspire and call you into action. Apple steps away from their phone to speak to you instead. Apple… Read more »