Being online and making it work is an ongoing process. Behind us are the days when we thought “My website is live. It is finished.” The web has become more active and organic. Websites are living things and require constant strategic refinement and maintenance. As we do this we prepare ourselves for any changes in the marketplace and shifts in technology.

As an example, Google launched its new mobile ranking signal this month. Their announcement of the change came on February 26th of 2015,

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Google Webmaster Central

Mobile has been a big part of the web landscape for a few years now. Websites that were being constantly refined made the shift to responsive design and became mobile-friendly. Now mobile is impacting how Google prioritizes their search results.

The shift in technology to mobile created a new landscape. Websites changed to give their customers a mobile experience. Now Google has refined its algorithm to give its customers, your customers, better results.

Shifts like this are always happening with Mobile, Social, Search, Payments. Constant refinement is a must.