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Category: Business

Analysis: Uncover the Real Issue

by Jeff Carver on September 21, 2020.

The objective of initially conducting an analysis for a prospective or a client is to discover the actual issue the web will resolve. Skipping this planning step and taking a tactical approach by selling a prospect or client just a website, some SEO services, or a new app fails to address the central issue. Robojuice...

From Homeless to $100,000,000: A Chat With Seth Shoultes

by Kevin Dees on January 29, 2018.

What do you do when life falls apart? When you no longer have a plan, and your situation becomes bleak? Seth Shoultes, co-founder of Event Espresso, a plugin for WordPress that enables businesses to sell tickets online, has been there and back again. And he has some important insights as a result. We recently had...

Is WordPress Secure Enough for Microsoft? An Interview with Brad Williams.

by Jeff Carver on January 22, 2018.

Cybersecurity is a hot topic right now — it’s in the news almost daily. And as WordPress becomes more popular, site owners are looking for ways to make it more secure to prevent devastating hacking attacks. We recently had the opportunity to interview Brad Williams, the co-founder of WebDevStudios, a WordPress development company that’s thirty...

Get Signal Over Noise Using SEO: A Conversations with Tim Lowry

by Jeff Carver on January 15, 2018.

Nearly everyone knows the value of high search result rankings. If your website can be found easily by qualified prospects online, you’ll enjoy a steady stream of customers. We recently enjoyed a conversation with Tim Lowry, the founder and head of SEO at tiptop SEARCH + MARKETING. Tim has worked with small businesses and Fortune...

How We Made Using WordPress an Easy Choice

by Kevin Dees on June 20, 2017.

WordPress is an easy choice if you know how to stop the chaos of plugins by using the right tools. WordPress plugins help anyone add features to their website with a single click. If you need a contact form there is a plugin for that. If you need to keep hackers out there is a...

Increase Your Non-Profit’s Donations

by Kevin Dees on June 15, 2017.

People who want to address problems like sickness, poverty, hopelessness, and confusion are champions. Your goal as an non-profit is to show champions how they can address the big problems by connecting to your mission (the solution to those problems). When you can do that donations will become a natural step. The issue is that...

4 Principles for Making Your Home Page Work

by Kevin Dees on June 13, 2017.

Every business is unique. When it comes to crafting a powerful homepage you need a solution works with your unique business objectives. There is a lot of marketing advice out there. Much of it is really good too. This makes it incredibly hard to know what advice will work for your business and what advice...

Analysis: Review the Data

by Jeff Carver on April 13, 2016.

One of the key steps we take in the discovery phase of our analysis is to review and evaluate any piece of data we can get our hands on. Usually the data supports our already festering viewpoints on the prospect or client issue, but sometimes it guides us toward a more refined viewpoint of an...

Tools: Hosting

by Kevin Dees on March 28, 2016.

Reliability, speed and security. These are three basic buckets your business should think about when it comes to hosting. Reliability Reliability is about being available and reduced server down time. Most commonly down time occurs during a code or server update. For most being available 100% vs 98% of the time is not critical. But there...