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Author: Jeff Carver

Analysis: Uncover the Real Issue

by Jeff Carver on September 21, 2020.

The objective of initially conducting an analysis for a prospective or a client is to discover the actual issue the web will resolve. Skipping this planning step and taking a tactical approach by selling a prospect or client just a website, some SEO services, or a new app fails to address the central issue. Robojuice...

Is WordPress Secure Enough for Microsoft? An Interview with Brad Williams.

by Jeff Carver on January 22, 2018.

Cybersecurity is a hot topic right now — it’s in the news almost daily. And as WordPress becomes more popular, site owners are looking for ways to make it more secure to prevent devastating hacking attacks. We recently had the opportunity to interview Brad Williams, the co-founder of WebDevStudios, a WordPress development company that’s thirty...

Get Signal Over Noise Using SEO: A Conversations with Tim Lowry

by Jeff Carver on January 15, 2018.

Nearly everyone knows the value of high search result rankings. If your website can be found easily by qualified prospects online, you’ll enjoy a steady stream of customers. We recently enjoyed a conversation with Tim Lowry, the founder and head of SEO at tiptop SEARCH + MARKETING. Tim has worked with small businesses and Fortune...

Analysis: Review the Data

by Jeff Carver on April 13, 2016.

One of the key steps we take in the discovery phase of our analysis is to review and evaluate any piece of data we can get our hands on. Usually the data supports our already festering viewpoints on the prospect or client issue, but sometimes it guides us toward a more refined viewpoint of an...

Relationship: Communication

by Jeff Carver on September 3, 2015.

Webster’s dictionary defines communication as “the process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.” This definition offers three keys for making communication relational. Process. Communication is a process. It is not a single phone call or text or email. Good communication requires follow-through, which means a response to that email or clarification...

Relationship: Client Time

by Jeff Carver on August 27, 2015.

We love our clients. We enjoy meeting them and getting their feedback. But whether we’re communicating over emails, Basecamp® project updates, phone calls, texts, formal meetings or casual lunch conversations—they are a big part of how we do business. Our clients are each unique, and we treat them that way. Different client relationships require different time...

Relationship: People are the Business

by Jeff Carver on August 12, 2015.

In the words of innovative author Simon Sinek, “If you don’t understand people, you don’t understand business.” This statement from Simon’s talk resonates with Robojuice because it describes our approach to business. People and relationships should be the center of business, and a company’s ability to make that happen directly impacts not only its clients’...

Process: Features and Functionality Document

by Jeff Carver on August 6, 2015.

One of Robojuice’s major learning curves happened in the early stages of the business when our team encountered projects in which our perception of necessary features and functionality differed from the client’s. When a client’s understanding of a particular feature’s capabilities and its response in the digital realm differs from what our team actually delivers,...

Process: Onboarding

by Jeff Carver on July 28, 2015.

Once a prospect and Robojuice have determined it is a fit to work together, the Robojuice process is engaged. We go over three primary processes with the client. 1. The Robojuice Process The objective is for the client to feel the project is being properly managed to client expectations, the budget and the schedule. The...