Sophisticated projects demand a sophisticated management approach. Keeping commitments and delivering projects on time requires team transparency and concrete deadlines. Unfortunately, meeting deadlines within a group is not always easy. It requires a tracking process that allows goals to be broken down into tasks. And transparency calls for open, visible conversations.

This is why we use Basecamp as our project management software. Basecamp makes it easy to create and assign tasks, discuss ideas, keep up with milestones and measure the progress of a project.

Robojuice relies on Basecamp to keep every team conversation, task and deadline in one place. This visible documentation protects against communication breakdowns, and no one is left asking what happened or when a task is due.

As we constantly advance our processes, Basecamp has become a powerful tool for delivering a refined experience.

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