Increase Your Non-Profit’s Donations

People who want to address problems like sickness, poverty, hopelessness, and confusion are champions. Your goal as an non-profit is to show champions how they can address the big problems by connecting to your mission (the solution to those problems). When you can do that donations will become a natural step. The issue is that… Read more »

by Kevin Dees on June 15, 2017.

4 Principles for Making Your Home Page Work

Every business is unique. When it comes to crafting a powerful homepage you need a solution works with your unique business objectives. There is a lot of marketing advice out there. Much of it is really good too. This makes it incredibly hard to know what advice will work for your business and what advice… Read more »

by Kevin Dees on June 13, 2017.

Dealers and Retailers Care About Time Over Products

As a Manufacturer, when it comes to dealer and retailer relationships you are not selling them your products you are selling them time. Because you are a manufacturer you have unique problems. This is very true if you do not sell direct. You need to create products consumers demand.  And, you need to provide time-saving assistance to dealers and retailers so… Read more »

by Kevin Dees on June 9, 2017.

Why Businesses Need a Website with SSL

To win online you need to stay on top of the web and your website. This is why you need EV SSL for your website. When your site uses EV SSL you get a boost in all four of these areas: Your site’s findability on Google. Your site’s security. Your site’s loading speed. Your site’s branding. What is EV… Read more »

by Kevin Dees on June 6, 2017.

Dividing Your Marketing Time

If you are having a hard time executing or if you are executing a lot without getting results, you need a plan. A plan gives you the direction and steps needed to start moving your business forward. Herb Jenkins is one of the executive board members at Ramsey Solutions. Herb speaks to small business owners with… Read more »

by Kevin Dees on May 25, 2017.

A Converting Call to Action Requires Empathy

If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible. Think about… Read more »

by Kevin Dees on May 24, 2017.

3 Mistakes to Avoid for Businesses Online

Everyone makes mistakes. Just today I was listening to Dave Ramsay, who was speaking at the 2017 EntreLeadership Summit, and he said something profound about success and failure. He said, “Success is not a gleaming shining mountain. It is a pile of failure… I’m a colossal failure. Only, I’m standing on all my failures instead… Read more »

by Kevin Dees on May 22, 2017.

1 Ecommerce Reality You Can Count On

No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have down time eventually. Plus hackers are very real and are always snooping around. Minimizing failure is a big topic and there is a lot to… Read more »

by Kevin Dees on May 20, 2017.

12 eCommerce Requirements For Credit Cards

Because hackers are always trying to steal credit card information American Express, Discover Financial Services, JCB International, MasterCard, and Visa Inc. design Payment Card Industry Compliance or just PCI Compliance. So, why do you need to be PCI Compliant? First, when the credit card ecosystem is compromised everyone is affected.  Second, if you are not PCI Compliant you… Read more »

by Kevin Dees on May 19, 2017.

Excellence: Personal Development

We all want to be the best version of ourselves but we need the right relationships with the right people to help us. The right relationships are formed from shared core values and beliefs. Opposites do not attract when it comes to core values. Only when we have right relationships can we truly begin to… Read more »

by Kevin Dees on May 17, 2017.